FAQ
Social Media Marketing FAQ’s
Results
If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.
We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
Service & Working Together
You will be assigned a dedicated social media specialist. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content in a content calendar. You will have an opportunity to review all content in advance before it is published to your social media pages.
No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your social media specialist can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We can grow your followers using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.
Yes, your social media manager will be monitoring the pages for comments, messages, and reviews. If we know the answer to the question or comment, we would respond accordingly. If we do not know the answer, we will direct the question to you and notify you via email.
Yes, your social media specialist will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your social media specialist will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.
Contract & Setup Fees
We offer initial service agreement terms of 6 months. After the initial service agreement term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel anytime after the 6 month service agreement with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee of $95.00. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started ASAP.
